Portfolio

Strategic Portfolio & Case Studies

A curated selection of digital marketing, AI automation, and business growth projects I've delivered for brands looking to scale with smart technology.

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Digital Marketing Campaign
Digital Marketing

Full-Funnel Lead Generation Campaign

Built and optimized a multi-channel campaign using Meta ads, SEO, and email flows to drive high-intent leads for a service business.

Meta Ads SEO Email Funnel
+140% qualified leads 3 months
Social Media Growth
Digital Marketing

Social Media Growth System

Designed a content and paid distribution system that grew engagement and followers for a personal brand in the tech space.

Content Strategy Social Ads Analytics
+120% follower growth 6 months
AI Automation
AI & Automation

AI-Powered Workflow Automation

Implemented AI tools to automate reporting, lead qualification, and customer responses, saving hours of manual work every week.

AI Assistant Automation No-Code
~30 hrs saved / month SME client
Sales Project
Business Growth

Sales Pipeline Optimization

Rebuilt the sales funnel and CRM flow for a B2B business, connecting marketing, lead nurturing, and closing into one clean system.

CRM Sales Strategy Funnels
+35% close rate Enterprise
Creative Design Project
Design & Branding

Premium Visual Identity for a Tech Brand

Crafted a clean, modern brand system including logo, social templates, and landing page visuals for a new IT services brand.

Brand Identity UI Direction Social Kit
Brand launch 2025
Integrated Strategy
Integrated Strategy

AI + Marketing Stack for a Local Business

Combined AI content workflows, marketing automation, and analytics dashboards to give the owner real-time visibility and control.

AI + Marketing Dashboards SMB
Hybrid project Ongoing

Latest Insights & Updates

Recent thoughts, experiments, and updates from my work with digital and AI-first businesses.

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AI • Automation 2025

Using AI to Reduce Repetitive Work in Small Teams

A breakdown of how small businesses can use AI tools to automate repetitive reporting, follow-ups, and client communication without breaking the system.

Field Note from Client Work
Marketing • Strategy 2025

Why Most Ad Spend Fails (And How to Fix It)

Key lessons I’ve learned auditing campaigns: wrong targeting, no offer clarity, and zero tracking. Here’s how I rebuild campaigns for predictable ROI.

Playbook insight
Business Systems 2025

Connecting Sales, Marketing & Operations in One View

How a simple system design can connect website, CRM, forms, and automation so founders actually see what’s working every week.

From a real implementation

How I Usually Work with Clients

Not just “projects” – I focus on systems that keep working after launch.

📊

Audit & Strategy First

Deep-dive audit of your current marketing, tech stack, and workflows to design a realistic roadmap instead of random hacks.

🤖

AI + Human Workflow Design

I integrate AI where it makes sense – to support your team, not replace everything blindly.

🔁

Ongoing Optimization

I prefer long-term partnerships: monitor results, refine campaigns, improve systems and ship updates regularly.